Blade recycling schemeCruelty-free certified4.7/5 * 10,000+ reviewsWhich? Best BuyBlade recycling schemeCruelty-free certified4.7/5 * 10,000+ reviewsWhich? Best BuyBlade recycling schemeCruelty-free certified4.7/5 * 10,000+ reviewsWhich? Best BuyBlade recycling schemeCruelty-free certified4.7/5 * 10,000+ reviewsWhich? Best BuyBlade recycling schemeCruelty-free certified4.7/5 * 10,000+ reviewsWhich? Best BuyBlade recycling schemeCruelty-free certified4.7/5 * 10,000+ reviewsWhich? Best BuyBlade recycling schemeCruelty-free certified4.7/5 * 10,000+ reviewsWhich? Best BuyBlade recycling schemeCruelty-free certified4.7/5 * 10,000+ reviewsWhich? Best BuyBlade recycling schemeCruelty-free certified4.7/5 * 10,000+ reviewsWhich? Best BuyBlade recycling schemeCruelty-free certified4.7/5 * 10,000+ reviewsWhich? Best BuyBlade recycling schemeCruelty-free certified4.7/5 * 10,000+ reviewsWhich? Best BuyBlade recycling schemeCruelty-free certified4.7/5 * 10,000+ reviewsWhich? Best BuyBlade recycling schemeCruelty-free certified4.7/5 * 10,000+ reviewsWhich? Best BuyBlade recycling schemeCruelty-free certified4.7/5 * 10,000+ reviewsWhich? Best BuyBlade recycling schemeCruelty-free certified4.7/5 * 10,000+ reviewsWhich? Best BuyBlade recycling schemeCruelty-free certified4.7/5 * 10,000+ reviewsWhich? Best Buy

ffs, Upgrade Your Shave

Still using a flimsy razor that tugs more than it glides? Which? confirmed we can do better

✨ Premium razors, delivered

✓ KIND TO YOUR SKIN

Super sharp blades give the smoothest shave without the cuts

ffs, We're Done Putting Up With It

A subpar shave, strawberry legs & ingrown hairs became ‘the norm’. We decided they shouldn’t be. So we fixed it. Enter: our rose razor & signature 3 step shaving routine. Voted best ‘Women's Best Wet Razor’ by Which?, so you know you’re in safe hands here.

10,000+

Rated 4.7/5 from 10,000+ real subscribers

85%

85% of our subscribers say it's the closest shave they've ever had

400,000+

Women have made the switch

Pick Your Style

Rose

Fuchsia

Olive

Peony

Blush

Bubblegum

Mint

How it Works

1. Join the Club

Choose your style and personalise your razor

Smooth AF

Wave goodbye to dull blades and skin irritation with our premium-quality products.

What Our Community Says

⭐⭐⭐⭐⭐

"Outstanding, and the best razor by far i have used. Definitely my razor for life."

Nikki G

⭐⭐⭐⭐⭐

“My usual cream wasn't working so decided to give these a go. They did not disappoint!"

Jay H

⭐⭐⭐⭐⭐

“Best razor I have ever used!! Also buying two for family members… bye bye Venus!!"

Sarah B

⭐⭐⭐⭐⭐

"Just received the Smooth & Shine Body Oil and am hooked - love it, beautiful smell and not greasy."

Hannah M

⭐⭐⭐⭐⭐

"I’ve been using ffs blades for a years now and I wouldn’t use anything else! They are so good my husband even uses them!"

Liz N

Awards

As Seen In

Closer, The Sun, Vogue, GQ, Cosmopolitan, Elle, Grazia, Good Housekeeping, The Independent, OK, Refinery, Sheerluxe, Stylist, The Telegraph, Woman's Own

Ready to Make the Switch?

One metal handle. A lifetime of perfect shaves. Recyclable packaging, a blade recycling scheme, and cruelty-free formulas because a great shave shouldn't cost the earth.

Got Questions?

Nope. Skip it, swap it, reschedule or cancel it anytime. We are not into trapping people.🙅🏼‍♀️

Yep. Our diamond coated blades are designed to glide smoothly and stay sharp for longer, which means less tugging, less irritation, and a calmer shave overall. They also have a Vitamin E strip and rubber guard bar to help lift hair & keep everything gliding nicely.😇

Blunt blades are not it, so we recommend changing after 5 or 6 shaves. Fresh ones mean smoother shaves, happier skin, and fewer “for f*ck sake” moments.🪒

Choose your blade frequency and we’ll drop fresh blades through your letterbox right when you need them. You can manage orders in your online portal if you ever change your mind.📮

Why wouldn't you? We’re a small, UK based brand trusted by over 400,000 women and have recently been awarded Which?’s best buy for women's best wet razor. You’re supporting local whilst still getting Mr Worldwide results 😎